The History of Graphic Design – part 1
The term graphic design can refer to a number of artistic and professional disciplines which focus on visual communication and presentation. Various methods are used to create and combine symbols, images and / or words to create a visual representation of ideas and messages. A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic Design often refers to both the process by which the communication is created and the products which are produced.
Typical uses of graphic design include magazines, advertisements and product packaging. For example, a package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. The composition is one of the most important features of the graphics, particularly when using the pre-existing materials, or different elements.
While the graphic as a style it has a relatively recent history, graphic design-like activities go beyond the history of mankind: From the Lascaux cave to the Trajan’s Column in Rome, the illuminated manuscripts of the Middle Ages and the dazzling Ginza neon lights.
So in the long history as well as in the relatively recent explosion of visual communication in the 20th and 21st century there is often a blurred distinction and consistency of advertising art, Graphic Design and fine arts. Ultimately, they share many of the same elements, theories, principles, practices and languages and sometimes the same benefactor or client. In advertising the ultimate objective is the sale of goods and services. In graphic design, what matters is to give order in information, form to ideas, expression and feeling to artifacts that indicate the human experience.
The advent of printing
During the dynasty of Tang (618-906) between the 4th and 7th century AD, logs where cut (raw marks) to print on textiles and later to reproduce Buddhist texts. A Buddhist scripture printed in 868 is the first known printed book. In the early 11th century, longer scrolls and books were produced using movable type printing making books widely available during the dynasty of Song. Sometime time near 1450, the Gutenberg printing press made books widely available in Europe. The design of the book of Aldus Manutius developed the book structure which would become the foundation of western publishing project. This era of Graphic Design is called Humanitarian or Old School.